Posts by Dumky

GTM Custom Templates: how to think about building your own

Custom templates are a way to make tag management even more manageable and scalable. In a way GTM’s custom templates can seem very limited, since they’re built on a very restricted, sandboxed version of JavaScript. There's much potential in custom templates, but it helps to think about the fundamentals of tag management when you start building your own custom template. In this post I’ll show you my thinking behind a custom template for a qualitative way of identifying visitors.

Photo by Ales Nesetril on Unsplash

ITP 2.1: Why you won’t make your advertising targets, but will finally understand how cookies work

I actually believe you will not make the targets for your online ads this year, and I’m not just saying it for the clicks. This is not your fault, or the developer’s fault, or the social or SEA consultant’s fault, or the creative’s fault. You can blame Apple, but don’t be too quick to judge.

A Visual Leviathan: Hobbes’ Schizophrenic Writing

I have spent many hours of my life devoted to studying Thomas Hobbes’ book Leviathan. It was published in 1651 and is considered a starting point of modern political philosophy. It is a fascinating book, I even wrote a thesis on it, but one thing had always nagged me.

The speed of information: from clay tablets to data trucks

The speed of information: from clay tablets to data trucks

What is the fastest way to transfer 100 petabytes to the cloud—that is to say, about 200 thousand times your laptop’s capacity? Who has that much information, you ask? Plenty of companies with years of digital documents, movie studios, government agencies, you name it. If you think your fiberoptic cable will help you out, think again. At this size and even with the fastest connection we are still talking multiple years of uploading data

The Case of The Mistaken Philosopher

The Case of The Mistaken Philosopher

We’ve all been there. We want to add a little spice to our presentation, give our paper a bit more...

Innovating on Giants’ Shoulders

Innovating on Giants’ Shoulders

It is stuck away all at the end of a letter. One of the many Isaac Newton wrote to his...

Too Much Information Syndrome (And A Cure)

Too Much Information Syndrome (And A Cure)

I believe we are built to distinguish signal from noise. It’s not just the fake news on Facebook, the hipsters...

Why business is out of sync with evolution

I remember running on an English soccer field a few years back. We were playing 7-a-side, I think. What I...

Analogieën: de snelweg naar succes

Als ik zeg dat ik een concept voor je heb dat een snelweg naar succes is. Wil je aandacht van...

TUTORIAL: In 3 stappen je data verbeelden met iconen

Hoe enthousiast wordt jij van het cijfer 9? En van 13.5 miljoen? Wat vindt je ervan dat er afgelopen jaar...