I actually believe you will not make the targets for your online ads this year, and I’m not just saying it for the clicks. This is not your fault, or the developer’s fault, or the social or SEA consultant’s fault, or the creative’s fault. You can blame Apple, but don’t be too quick to judge.
I have spent many hours of my life devoted to studying Thomas Hobbes’ book Leviathan. It was published in 1651 and is considered a starting point of modern political philosophy. It is a fascinating book, I even wrote a thesis on it, but one thing had always nagged me.