Why you should stop using Google Analytics (as we know it)
Or why GA’s Web + App property with its event tracking framework is the future of web analytics. Tell me,...
In the jungle of information it can be hard to find the path to insights. With a technical as well as a consulting background, with philosophical rigour as well as pragmatism, and with government as well as private sector experience I help teams make the most of the data they have or find a way to get the data they want.Want to chat? You can find me at Dept Agency —>.
The latest
Optimising Google Tag Manager (GTM) for speed and performance
Google Tag Manager makes it incredibly easy to add marketing tags to your site. From registering ads conversions and transactions...
GTM Custom Templates: how to think about building your own
Custom templates are a way to make tag management even more manageable and scalable. In a way GTM’s custom templates can seem very limited, since they’re built on a very restricted, sandboxed version of JavaScript. There's much potential in custom templates, but it helps to think about the fundamentals of tag management when you start building your own custom template. In this post I’ll show you my thinking behind a custom template for a qualitative way of identifying visitors.
ITP 2.1: Why you won’t make your advertising targets, but will finally understand how cookies work
I actually believe you will not make the targets for your online ads this year, and I’m not just saying it for the clicks. This is not your fault, or the developer’s fault, or the social or SEA consultant’s fault, or the creative’s fault. You can blame Apple, but don’t be too quick to judge.
A Visual Leviathan: Hobbes’ Schizophrenic Writing
I have spent many hours of my life devoted to studying Thomas Hobbes’ book Leviathan. It was published in 1651 and is considered a starting point of modern political philosophy. It is a fascinating book, I even wrote a thesis on it, but one thing had always nagged me.
The speed of information: from clay tablets to data trucks
What is the fastest way to transfer 100 petabytes to the cloud—that is to say, about 200 thousand times your laptop’s capacity? Who has that much information, you ask? Plenty of companies with years of digital documents, movie studios, government agencies, you name it. If you think your fiberoptic cable will help you out, think again. At this size and even with the fastest connection we are still talking multiple years of uploading data
