Google Sheets, the online Excel alternative, is basically the Swiss army knife of any modern knowledge worker. We’re adding to it’s multitude of uses and abuses today by…
With terms like GDPR, Cookies, ePrivacy Directive, ePrivacy Regulation, ITP, ETP, most people’s heads will start spinning. Nonetheless, not complying with privacy regulation can be a costly business…
When we think of analytics we think of tools like Google Analytics, Mixpanel or even Tableau or PowerBI. But analytics is not just a tool. When we understand…
Just a few days ago Google released a new version of their tag management system: Google Tag Manager Server-Side. Here’s why it’ll have a massive impact on analytics,…
Do you know if all your tags are used in Google Tag Manager or if you can remove some? Do you know if they work for all your…
Whether it’s because you don’t want your business to lose money or because you just like to watch videos on YouTube, automating your analytics monitoring can help you…
When asking developers to add extra information to a site like a user ID, user login status, page category, product price, SKU’s or even product margins the conversation…
Testing your analytics setup regularly can help you prevent uncomfortable situations with your boss or client when there’s been another change on the site and suddenly all your…
A note beforehand: though I really like Cypress, you might also want to think about using Puppeteer for your testing. One thing that’s often overlooked in setting up…
Or why GA’s Web + App property with its event tracking framework is the future of web analytics. Tell me, what do you do on the web? I…