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© 2021 Dumky de Wilde

Tf-Idf in Google Sheets: implementing text analysis, keyword counting, tokenisation and stemming in a spreadsheet

Google Sheets, the online Excel alternative, is basically the Swiss army knife of any modern knowledge worker. We’re adding to it’s multitude of uses and abuses today by…

  • Tags Google Sheets, Javascript, text analysis, Tf-Idf

Cookie Consent: A Simple Checklist for Compliance

With terms like GDPR, Cookies, ePrivacy Directive, ePrivacy Regulation, ITP, ETP, most people’s heads will start spinning. Nonetheless, not complying with privacy regulation can be a costly business…

  • Tags avg, consent, cookies, gdpr, ITP

The 5 essential steps of a (web) analytics pipeline: collection, routing, ingestion, storage and visualisation

When we think of analytics we think of tools like Google Analytics, Mixpanel or even Tableau or PowerBI. But analytics is not just a tool. When we understand…

  • Tags analytics, data, google analytics, GTM, reporting, tracking, visualisation

Why Google’s new GTM server-side tagging solution is a big win-win for both your website and Google.

Just a few days ago Google released a new version of their tag management system: Google Tag Manager Server-Side. Here’s why it’ll have a massive impact on analytics,…

  • Tags Google, GTM, server-side, tag manager
A tag monitoring dashboard in Google Data Studio

Building a complete tag monitoring solution for Google Tag Manager

Do you know if all your tags are used in Google Tag Manager or if you can remove some? Do you know if they work for all your…

  • Tags GCP, Google Apps Script, Google Cloud, Google Sheets, GTM, monitoring, tag manager

Real Time Analytics Monitoring with Google Sheets

Whether it’s because you don’t want your business to lose money or because you just like to watch videos on YouTube, automating your analytics monitoring can help you…

  • Tags analytics, API, google analytics, Google Apps Script, Google Sheets, monitoring, real time, testing

Measuring with DataLayers, Data Attributes, Meta Tags and Webhooks: When to use what

When asking developers to add extra information to a site like a user ID, user login status, page category, product price, SKU’s or even product margins the conversation…

  • Tags datalayer, development, DOM, google analytics, JSON-LD, measurement protocol, Schema, webhooks
Puppeteer testing script for Google Analytics

Using Puppeteer to automate your google analytics testing

Testing your analytics setup regularly can help you prevent uncomfortable situations with your boss or client when there’s been another change on the site and suddenly all your…

  • Tags GCP, google analytics, Puppeteer, testing
cypress io running a google analytics test

Analytics and tag testing with Cypress

A note beforehand: though I really like Cypress, you might also want to think about using Puppeteer for your testing. One thing that’s often overlooked in setting up…

  • Tags analytics, CypressIO, GTM, testing

Why you should stop using Google Analytics (as we know it)

Or why GA’s Web + App property with its event tracking framework is the future of web analytics. Tell me, what do you do on the web? I…

  • Tags analytics, google analytics, GTM, measurement, tracking

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Hey! You made it all the way to the bottom. There’s gotta be a prize for that. This is where I tell you I everything here is the product of my brain and doesn’t necessarily represent my employer’s or any one else’s opinion. If you like to get in touch, reach out on Twitter, measure slack, or LinkedIn.

© 2021 Dumky de Wilde

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