Building a complete tag monitoring solution for Google Tag Manager
Do you know if all your tags are used in Google Tag Manager or if you can remove some? Do you know if they work for all your…
Real Time Analytics Monitoring with Google Sheets
Whether it’s because you don’t want your business to lose money or because you just like to watch videos on YouTube, automating your analytics monitoring can help you…
Measuring with DataLayers, Data Attributes, Meta Tags and Webhooks: When to use what
When asking developers to add extra information to a site like a user ID, user login status, page category, product price, SKU’s or even product margins the conversation…
Using Puppeteer to automate your google analytics testing
Testing your analytics setup regularly can help you prevent uncomfortable situations with your boss or client when there’s been another change on the site and suddenly all your…
Analytics and tag testing with Cypress
A note beforehand: though I really like Cypress, you might also want to think about using Puppeteer for your testing. One thing that’s often overlooked in setting up…
Why you should stop using Google Analytics (as we know it)
Or why GA’s Web + App property with its event tracking framework is the future of web analytics. Tell me, what do you do on the web? I…
Optimising Google Tag Manager (GTM) for speed and performance
Google Tag Manager makes it incredibly easy to add marketing tags to your site. From registering ads conversions and transactions to sophisticated tags that segment users based on…
GTM Custom Templates: how to think about building your own
Custom templates are a way to make tag management even more manageable and scalable. In a way GTM’s custom templates can seem very limited, since they’re built on a very restricted, sandboxed version of JavaScript. There’s much potential in custom templates, but it helps to think about the fundamentals of tag management when you start building your own custom template. In this post I’ll show you my thinking behind a custom template for a qualitative way of identifying visitors.
ITP 2.1: Why you won’t make your advertising targets, but will finally understand how cookies work
I actually believe you will not make the targets for your online ads this year, and I’m not just saying it for the clicks. This is not your fault, or the developer’s fault, or the social or SEA consultant’s fault, or the creative’s fault. You can blame Apple, but don’t be too quick to judge.
A Visual Leviathan: Hobbes’ Schizophrenic Writing
I have spent many hours of my life devoted to studying Thomas Hobbes’ book Leviathan. It was published in 1651 and is considered a starting point of modern political philosophy. It is a fascinating book, I even wrote a thesis on it, but one thing had always nagged me.
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